Jun 23, 2022
In General Discussion
This former marketing starring Joe Pulizzi and Robert Rose can be found on iTunes and Stitcher . In this week's episode, Joe and Robert discuss how Facebook has cleverly tweaked native advertising to benefit its users and give brands better insight into Jewelry Retouching ad performance, but it may be a fatal blow for some publishers. Facebook also pays media companies and influencers to create content for its streaming video service; in the short term, this seems to benefit brands. In addition, native advertising is booming, but brands and publishers Jewelry Retouching are still not very strategic in their use. Finally, Tronc (the former Tribune publishing house) links its destiny to integrated video in its reporting, but lacks a broader vision of its future. Praise and praise include a farewell to the Garrison Keillor's Prairie Home Companion radio show and the ubiquitous power of print. This old marketing example from this week: Steelcase. This week's show (Recorded live on June 27, 2016; duration: 1:01:01) Download this week 's This Old Marketing PNR podcast . If you enjoy our PNR Jewelry Retouching podcasts, we'd love for you to rate them or post a review on iTunes . Today's Episode Sponsor: Ahrefs : Ahrefs is offering a 14-day free trial and a special 30% discount on its marketing toolset for PNR podcast listeners only. The discount will only be active until September 1, 2016. Click here to learn Jewelry Retouching more 1. Content Marketing in the News Did Facebook just deal a blow to native advertising? (10:03): For the growing number of publishers who rely on native advertising to make ends meet, Facebook may have dealt a brutal blow. According to , Facebook now requires publishers sharing native ads to brand the post in the post. This makes native ads more transparent to users, but allows brands to see how well publishers mark up their ads. Robert and I agree that this will drastically reduce margins and brands will cut out the middleman to increase their posts. This article is Jewelry Retouching associated with the following. RELATED CONTENT AT HAND: Native Advertising: Fad or New Benchmark? [Research] Facebook strikes deal to pay media companies, celebrities for Facebook Live (15:34): Facebook Inc. has signed contracts with nearly 140 media companies and celebrities to create Jewelry Retouching videos for its new live streaming service . The arrangements are a way to encourage publishers to produce a steady stream of high-quality videos until Facebook develops a more concrete plan to compensate creators. Robert and I think this is a smart way to get publishers hooked on live video.